The Unbelievable World of Warcraft, Hero of the Day: The Red Shirt Guy

The Unbelievable World of Warcraft

“The best of all margins – the 25 per cent operating margin business – has the potential as we can see with World of Warcraft to be a 50 per cent operating margin business.”
– Bobby Kotick, Activision CEO, Evil Incarnate

World of Warcraft has recently reached it’s 12 Million subscriber milestone and is stronger than ever. Blizzard has put a stranglehold on the gaming industry, and rules the MMO industry with a monopoly-like iron fist. This year on Pearl Harbor Day World of Warcraft drops its third Expansion pack. Blizzard’s latest expansion Wrath of the Lich King sold 28 Million copies in its first 24 hours of availability, a 16 percent growth over the prior expansion The Burning Crusade making it the fastest selling game of all time. At US$40 per boxed copy, that’s more than $100,000,000 in total sales, not counting the fact that Collector’s edition cost about $60 and I bought two.

Let me show you something nice…

There are roughly 12 million WoW subscribers around world. That’s more than the population of Cuba or New York City. North American and European players produce $800 million per year in revenue, larger than the GDP of Samoa. This figure doesn’t include the other 5.5 million subscribers in Asia who make up 48% of WoW’s players.

Subscribers in America spend an average of 22.7 hours a week playing WoW as opposed to 35 hours at work and 39.25 hours watching TV.

1 in 5 of WoW players are female.

The Players The most popular race are not Night Elves or Taurens but Humans. They make up 19% of all the characters.

Celebrity players include Dave Chapelle, Jenna Jameson, Cameron Diaz, Elijah Wood, Jessica Simpson and Mr. T.

The Game It took only 150 developers to create 30,000 items, 5300 NPCs and 7600 Quests.

The server side of WoW consists of 20,000 computers, 1.3 petabytes of storage, 75,000 CPU cores, 5.5 million lines of code and 2 million words of text.

The server upkeep costs $136,986 per day, the same as purchasing a sparkling new AUDI R8 every single day.

The second expansion, Wrath of the Lich King, sold 1933 copies a minute for a total of 2.8 million by the end of the first day of release, making it the fastest selling PC game of all time.

Players complete 16.6 million quests and participate in 3.5 million auctions each day.


HERO OF THE DAY: The Red Shirt Guy

For the first time ever, Blizzard has shown humility in defeat; and we owe it all to The Red Shirt Guy. He is the nameless hero who watches over the lore of Azeroth; he is the bane of Knaak and Chtris Metzen, a true hero of Warcraft.

As silly as it sounds, when you play a game like World of Warcraft which such a massive cult following; as a player being made into an NPC (Character in the game) is an honor of the highest esteem. The error addressed in the video has been fixed in the Cataclysm BETA and now beside the proud Falstad Wildhammer stands the ever vigilant Wildhammer Fact Checker adorned in his red shirt, always ready to smite down the evil of the creative designers.

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